Kevin Daum: Roar: How to Get Heard in the Sales and Marketing Jungle

My fellow Wiley author Kevin Daum has written a great new book called Roar: How to Get Heard in the Sales and Marketing Jungle. There is great material in Kevin’s book on all aspects of the marketing and sales process and the importance of creating the “awesome experience.” Kevin has some great insights into why you have to create a value proposition that informs every aspect of your business – – very good material, I found it helpful.… Continue Reading >