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Walk Out of Your Store

Walk Out of Your Store

Recently, I had the opportunity to work with a fast-growing chain of retail clothing stores. The president of the organization encourages his store managers regularly to walk out of their stores, and then walk back in. This executive is not advising his managers to take a break. He wants them to get a fresh perspective. How does the store feel when you enter it for the first time? Does the merchandising project the feeling and the style we want to represent? What merchandise stands out at first glance? Are these the products we want to be promoting? How would our customer perceive our sales people upon entering the store?

These fundamental questions are often shuffled aside because of more pressing daily tasks. This executive realized that the physical act of walking out of the store and then reentering prompts his managers to refocus on the important instead of the urgent.

We are all well versed in whatever demands our immediate attention. But, can we step away for a moment and see the forest as well as the trees? Are we able to evaluate our day-to-day work in light of our larger goals?

Performance Principle: Walk out of your own business and view it through the eyes of your customer. Are you focused on what is important or just what is urgent? Gaining perspective and asking such questions helps you to keep yourself and your organization focused on the most important goals and actions.

Questions to Consider:

  1. When you walk into your own business and observe it as if for the first time, what do you see?
  2. What’s working?
  3. What could be better?
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